

Saul Goodman, Esq.
Criminal-Defense Powerhouse | Crisis PR Swiss-Army-Knife | Founder & Managing Partner, Saul Goodman & Associates | Billboard Guerilla Marketer
Albuquerque, New Mexico, United States


About
I’m Saul Goodman, Albuquerque attorney, client advocate, and practical problem-solver for people navigating their worst days. After working my way up from mailroom life and correspondence law school, I built a defense and crisis-response practice focused on accessibility, urgency, and unconventional but effective strategy. I believe every client deserves hustle, creativity, and representation that does not lose energy just because the facts look bad.
Experience

Founder & Managing Partner
Saul Goodman & Associates
2004 - Present · 22 yrs 4 mos
Albuquerque, NM
Built a high-volume criminal-defense and reputational-recovery practice serving clients other firms preferred to avoid
- Secured 37 felony acquittals, 112 plea bargains, and a 78% reduction in average client jail-time exposure.
- Built a local marketing engine that drove a 4,700% increase in inbound calls on almost no budget.
- Negotiated a $1.6M civil settlement in the Sandia Mobile Kettle Corn matter, paid partly in concessions but still counted as a win.
Managing Member (Shell Corp.)
Ice Station Zebra Associates
2005 - Dec 2005 · 11 mos
Unknown
- Facilitated capital-light asset-protection strategies leveraging single-purpose LLCs, reducing client seizure exposure 100% across 7 cases.
- Maintained 0% paper trail through innovative storage solutions (a.k.a. Bob’s portable shredder).

Associate Attorney (Class-Action & Elder Law)
Davis & Main
2002 - Dec 2003 · 1 yr 11 mos
Santa Fe, NM
Brought urgency, field instinct, and client empathy to a more traditional litigation environment
- Helped drive the Sandpiper class action by uncovering 1,642 fraudulent overbillings and supporting a projected $20M claimant payout.
- Increased claimant opt-ins 218% over firm baseline through more direct and persuasive outreach methods.

Mailroom Clerk to Solo Practitioner
Hamlin, Hamlin & McGill (HHM)
1998 - Dec 2001 · 3 yrs 11 mos
Albuquerque, NM
Cut my teeth moving memos, then moonlit as James M. McGill, Esq.
- Redesigned HHM internal courier workflow, shrinking partner document wait-times 42% while upping stapler-return compliance 99%.
- Passed New Mexico Bar on first try with < 1% traditional classroom attendance (study ROI: 4,500%).
Education

University of American Samoa (Correspondence)
JD
Ranked top-1 in students physically located in New Mexico cohort • Editor-in-Chief, Law of the Land Crabs Review • Perfect 100% class-participation rate thanks to satellite-dish hustle


